Everton have already started the process of searching for a naming rights partners for their new stadium.
Having initially received £30m from former sponsors USM for first refusal on the naming rights for the 52,888-seater build at Bramley Moore Dock back in 2020, the ending of the partnership with the Russian firm, due to the sanctions that followed the military invasion by Russia of neighbouring Ukraine, meant that the search would need to begin again.
Last month the club entered into an agreement with US-based Elevate Sports Ventures LLC, the firm tasked with aiding the effort from within to secure lucrative rights that will be of huge importance to the Toffees. With a CV that has recently included nailing down stadium sponsorship for both the San Jose Earthquakes MLS team and the Pittsburgh Steelers NFL outfit, the Elevate partnership will be expected to open some doors when it comes to getting a lucrative stadium naming rights partner on board by the time the club move into its new home ahead of the 2024/25 season.
