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Windows Central
Windows Central
Technology
Kevin Okemwa

Even YouTube’s anti-adblock campaign doesn’t stand a chance against this self-made AR app — blocking real-world billboards with Google Gemini AI

Google SNAP Gemini Augmented reality
Snapchat Spectacles with Google Gemini AI identifying and obscuring real-world advertisements.

Over the past few weeks, Google has doubled down on throttling and preventing playback on YouTube videos for users with ad blockers installed on their devices. At this point, it feels like a cat-and-mouse chase, leaving Google stuck in a "hamster wheel" of chasing down the loopholes users are leveraging to bypass YouTube's ads.

Recently, Belgian software engineer Stijn Spanhove developed an ingenious augmented reality (AR) app designed to identify and block ads in real life, including billboards and product branding (via Tom's Hardware).

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