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Motor1
Motor1
Business
Adrian Padeanu

Even Volkswagen's Last Convertible Can't Escape Falling Demand

As if we needed more proof that demand for convertibles keeps slipping, Volkswagen is scaling down production of the only car it sells with a folding roof. Then again, the T-Roc Cabriolet is no ordinary open-top model. It looks like someone took an image of the regular crossover and ran it through an AI with the prompt: “make it a convertible.”

A mainstream successor to the Evoque Convertible, the T-Roc with a fabric roof is struggling. Reuters has learned from a VW spokesperson that the traditional summer holiday at the Osnabrück factory will be extended by a week. Looking ahead, there will be even more days when no vehicle rolls off the assembly line at the German site.

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