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Everybody Loves Your Money
Everybody Loves Your Money
Business
Evan Morgan

Even $100,000 Households Are Shopping at Dollar General — What Does That Say About the Middle Class?

Dollar General
Dollar General is attracting more households earning over $100,000 annually as Americans reconsider everyday spending. The shift highlights growing concerns about affordability, financial security, and the purchasing power of middle-class incomes. (Wikimedia Commons).

Earning $100,000 a year once sounded like a ticket to financial comfort, but many American families are discovering that six figures no longer guarantee breathing room. Rising housing costs, grocery bills, insurance premiums, and everyday expenses are changing how households spend their money.

These days, even higher-income shoppers are turning to Dollar General for bargains. The trend raises an uncomfortable question: Is America’s middle class becoming financially stretched despite earning more?

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