In August 2025, Ford announced big news to the world: It was developing an all-new electric pickup truck that would cost under $30,000 when it arrived in a couple of years. A full year later, just this week, Ford dropped another big announcement: It was still developing a midsize electric truck, now dubbed the “Fathom” and priced at—you guessed it—just under $30,000.
In the years between these two announcements, Ford has had at least three major announcements and events surrounding the project. I even got to tour the facility where it’s being developed. But we have learned precious little about the truck: It will have native Apple Maps, a standard touch screen, BlueCruise hardware, a 400-volt architecture, and more passenger space than a Toyota RAV4. It will arrive in late 2027, assuming things go to plan.
