
LVMH operates in a world of opulence, high-end fashion, and star-studded partnerships. The French company is the world’s biggest luxury company, and its patriarch, Bernard Arnault, is among the world’s richest men.
That’s why the latest addition to Arnault’s sprawling business empire might seem unlikely—an unassuming Parisian bistro that sells $100 roast chicken and has a 3.5-star rating on Trip Advisor.