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Fortune
Fortune
Prarthana Prakash

Europe’s richest man Bernard Arnault just bought a quirky 3-star Parisian bistro that makes $100 roast chicken

Chez l'Ami Louis in 1987 (Credit: Chip HIRES/Gamma-Rapho—Getty Images)

LVMH operates in a world of opulence, high-end fashion, and star-studded partnerships. The French company is the world’s biggest luxury company, and its patriarch, Bernard Arnault, is among the world’s richest men. 

That’s why the latest addition to Arnault’s sprawling business empire might seem unlikely—an unassuming Parisian bistro that sells $100 roast chicken and has a 3.5-star rating on Trip Advisor. 

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