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Fortune
Fortune
Christiaan Hetzner

Europe’s biggest car show has now ‘become the China show’

Wang Chuanfu, chairman of BYD Co. (Credit: Brent Lewin—Bloomberg via Getty Images)

Chinese carmakers are descending on Europe’s premier car show this week in such large numbers, the German media is reaching a state of near existential angst.

Normally the IAA provides a biennial opportunity for the country’s vaunted automakers and suppliers to show off their most impressive new innovations, wowing visitors and journalists alike.

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