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International Business Times
International Business Times
Business
Raziye Akkoc

EU Toughens Rules On Chinese Fashion Retailer Shein

From the end of August, four months after the designation, Shein will have to apply the tougher EU rules (Credit: AFP)

The European Union on Friday added Chinese-founded online retailer Shein to its list of digital companies that are large enough to come under stricter safety curbs.

The company joins Facebook, TikTok, X, YouTube in a list of 23 "very large online platforms", which have more than 45 million monthly active users in the European Union.

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