Speaking at the European Retail Innovation Summit in Brussels on Wednesday, McGrath described the new law as “both a pro-consumer and pro-business initiative”. His remarks were aimed at reassuring retailers and digital firms wary of yet another layer of EU regulation, following the implementation of the Digital Services Act and the Digital Markets Act.
“We want to reduce administrative burdens to create a competitive and pro-business environment,” McGrath told the audience of industry representatives and policy experts.
