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The Guardian - AU
The Guardian - AU
National
Elias Visontay Transport and urban affairs reporter

Etihad accused of misleading customers with greenwashing in ‘net zero’ ads

Etihad Airways modern Airbus A350 passenger aircraft
Advocacy group Flight Free Australia have lodged a complaint with the ACCC over advertisements by Etihad which claim it will reach net zero emissions by 2050. Photograph: NurPhoto/Getty Images

Etihad has been accused of misleading customers through advertising that spruiked its emissions reductions plans, with Australia’s consumer watchdog now considering action against the airline amid its crackdown on greenwashing.

Aviation emissions advocacy group Flight Free Australia alleged in the complaint that two Etihad advertisements that appeared on digital advertising banners during an A-League football match between Melbourne City and Adelaide United at Melbourne’s AAMI Park on 15 February last year were false or misleading.

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