Tourism to the US has slumped since President Trump’s second term began in January 2025. In the prime month of August 2025, the number of international arrivals fell by 8.3 per cent compared with the previous 2024 – representing around 20,000 people a day staying away from America’s cities, beaches and great outdoors.
Even the classiest airlines seem to be struggling to fill their economy seats profitably. For a January trip between London Heathrow and Los Angeles, British Airways and Virgin Atlantic are selling return flights for under £500; between Manchester and New York JFK, the going rate is under £400.
