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Evening Standard
Evening Standard
National
Tom Place

'Essential' Argos influencer kit for toddlers sparks outrage

Argos Charity Smartphone Free Childhood

Argos has been blasted by a children's charity for selling an “essential” influencer kit aimed for toddlers, including a ringlight and smartphone.

The set, made by Argos’ in-house toy brand Chad Valley, costs £15 and features wooden toys of accessories used to make online content, encouraging "career role-play” for children as young as two to act out filming videos and posing for selfies.

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