BRISTOL, Conn.—ESPN is reporting record viewing for its coverage of the NCAA Women’s National Basketball Championship, with the final championship game attracting 9.9 million viewers between LSU and Iowa, making it the most-viewed women’s college basketball game and ESPN platforms’ most-viewed college basketball game (men’s or women’s) on record.
The title game, which aired on ABC for the first time, spiked a remarkable 104 percent increase over last year’s finale and was the most-viewed college event ever on ESPN+. The one-hour NCAA Women’s Basketball Championship Special Presented by Capital One preceded the record-shattering showdown, averaging 1.7 million viewers.
