As the NBA playoffs continue their second action-packed week, a combination of compelling series and starpower have yielded good news for broadcast partner ESPN. The network is touting its largest NBA playoffs ratings ever through 11 games across their platforms. To this point, the broadcasts are averaging 4.48 million viewers, which represents a 13% increase over last year.
That number was buoyed significantly by Sunday's Game 4 between the Los Angeles Lakers and Minnesota Timberwolves, which averaged 7.34 million viewers. ESPN cites that as the most-watched Game 4 of an opening round on their platforms. And really, it's not too surprising considering it was Luka Doncic and LeBron James in a must-win game against Anthony Edwards, who is earnestly trying to take the crown from James. Interestingly, that figure represents a 32% jump over last year's comparable game, which featured then-Dallas Maverick Doncic against the Los Angeles Clippers.
