Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Lifestyle
Dylan Jones

Erdem Moralıoğlu: 'Tourist tax is crazy. We have to make London more attractive for shoppers'

Erdem Moralioglu - (Tom Mannion)

Erudite, charming, on time (early, actually), Erdem Moralıoğlu is something of a model specimen. If fashion designers can be caricatured with indecent haste, 47-year-old Erdem is anything but the cliché. Cultured, well-mannered and not in the least bit hysterical, you can imagine him as a perfect dinner party guest, the kind who is interested as well as interesting.

He is now a Londoner through and through. His first memory of the city is being hoisted up by his father on to the foot of a lion in Trafalgar Square. He was five and London seemed huge. “Everything began for me in London. My mum was from Birmingham, my father was from eastern Turkey, and I was born in Canada, but for me London is where everything sort of begins,” he says. “London is an amazing place to live, work and create. It’s special.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.