
Erudite, charming, on time (early, actually), Erdem Moralıoğlu is something of a model specimen. If fashion designers can be caricatured with indecent haste, 47-year-old Erdem is anything but the cliché. Cultured, well-mannered and not in the least bit hysterical, you can imagine him as a perfect dinner party guest, the kind who is interested as well as interesting.
He is now a Londoner through and through. His first memory of the city is being hoisted up by his father on to the foot of a lion in Trafalgar Square. He was five and London seemed huge. “Everything began for me in London. My mum was from Birmingham, my father was from eastern Turkey, and I was born in Canada, but for me London is where everything sort of begins,” he says. “London is an amazing place to live, work and create. It’s special.”