Equity mutual fund investments are broadening across investor segments and geographies. Women investors are allocating a larger share of their mutual fund assets to equity, while equity-oriented schemes account for a higher share of mutual fund AUM in B30 locations than in T30 cities, according to a press release by ICRA Analytics.
The share of equity mutual funds in women-led AUM increased sharply from 40% in March 2020 to 65% in March 2025. In comparison, the share of equity investments in the overall mutual fund industry increased from 27% to 45% during the same period. The shift has made equity the predominant asset class in their mutual fund portfolios.