Look at any of a number of Steam store pages—Arc Raiders, for instance—and you'll see a fairly prominent "AI generated content disclosure" laying out which parts of the game make use of AI generated content. Go to the Epic Games Store, however, and you'll see nothing of the sort. And that's a difference that's not likely to change, for one simple reason: Epic boss Tim Sweeney thinks AI disclosures are a waste of time.
"The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation," Sweeney wrote on X (via GamesRadar), agreeing with a user who called for Steam and other digital storefronts to eliminate the gen AI labelling. "It makes no sense for game stores, where AI will be involved in nearly all future production."
