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International Business Times UK
International Business Times UK
Jujemay Awit

England's New Energy Drink Ban Won't Just Affect Shops—Online Retailers Must Check Ages Too

England bans children under 16 from drinking high-caffeine energy drinks starting April 2027. (Credit: Garv Chaplot/Unsplash)

England is preparing to introduce a landmark restriction on the sale of high-caffeine energy drinks to under-16s. These energy drinks remain popular among young people, largely because of their sugary taste and the burst of energy they provide. Many are drawn in by slick marketing, celebrity endorsements and eye-catching packaging.

'High-caffeine energy drinks have no place in children's hands,' said Public Health Minister Sharon Hodgson. 'We know thousands of kids in England consume them daily but the evidence is clear that this can cause anxiety, affect their sleep and concentration and can have a detrimental impact on their education.'

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