The Lionesses’ Euro 2022 triumph launched the Women’s Super League to the brink of a new commercial stratosphere—one, urged Emma Hayes, that now needs the Premier League to push it past the precipice.
The Blues boss, who celebrates 10 years at Chelsea on Sunday, has watched the game grow from the days when she did not even have a desk at the club to an era marked by England’s women selling out Wembley and WSL sides, including her own, playing in Premier League venues.
