
The debut It-bags from stylist Jared Ellner's self-titled fashion line are so good, they're all Emma Chamberlain wears in the campaign.
Jared Ellner launched his namesake brand on Monday, Nov. 11, with a tight edit of bags, corsets, and skirts hand-woven in Los Angeles from upcycled ribbon. Only the East-West bags, in girly shades of butter yellow, blush pink, and pale blue, join Chamberlain in the label's first images. The bare styling says it all: These romantic purses should be the only ones you need.