The debut It-bags from stylist Jared Ellner's self-titled fashion line are so good, they're all Emma Chamberlain wears in the campaign.
Jared Ellner launched his namesake brand on Monday, Nov. 11, with a tight edit of bags, corsets, and skirts hand-woven in Los Angeles from upcycled ribbon. Only the East-West bags, in girly shades of butter yellow, blush pink, and pale blue, join Chamberlain in the label's first images. The bare styling says it all: These romantic purses should be the only ones you need.
Ellner's star in the fashion world rose from styling a new generation of cool-girls: First Emma Chamberlain for everything from Paris Fashion Week to the cover of Marie Claire, then Sabrina Carpenter for Coachella and her Short 'N Sweet Tour.
While he has an obvious gift for helping A-list clients dress their best, the Parsons School of Design graduate always hoped to create his own pieces one day. Ellner began working on his eventual collection, heavy on coquettish ribbons and dreamy pastel shades, in 2023. “Designing and building my own brand has always been a dream, and I’m thrilled to finally bring it to life,” Ellner said in a statement.
There was only one choice to front his long-awaited project's first campaign. “I chose Emma to lead this campaign because she has been such a pivotal part of my journey in fashion, and working alongside her over the years has truly shaped my understanding of style," Ellner said. "We have pushed each other creatively in so many ways, so having her star in this campaign feels like the perfect way to honor her influence in my fashion story."
While Ellner is entering his designer era, he'll still help Chamberlain and other clients get fully dressed for the red carpet moving forward. "I think I will never not be a stylist," he told WWD." I’ve fallen in love with it so deeply. But my first passion was becoming a designer and that was always the driving force for my passion in this industry."
