Struggling videogame conglomerate Embracer Group appears to be embracing the rise of artificial intelligence: In its latest annual report, the company laid out a strategy for incorporating AI in its future work, saying that the tech "has the capability to massively enhance game development by increasing resource efficiency" and "adding intelligent behaviors, personalization, and optimization to gameplay experiences."
The use of generative AI in game development is a touchy topic to say the least. Broadly speaking, a lot of creative types tend not to care for it to put it mildly, but high-priced executives really do; some people say it will inevitably put people out of work (you don't have to pay a machine to spit out a picture, after all), while others (again, high-priced executives) insist, to borrow a phrase, no it won't.
