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Technology
Oliver Haslam

Elon Musk's X is now worth 72% less than the $44 billion he paid for Twitter just a year ago

Elon Musk and the Twitter logo.

It's been quite the year for X, the company that was formerly known as Twitter — a name that many still continue to use despite the branding having long been removed from the social network's website and apps. Twitter was bought by Tesla and SpaceX CEO Elon Musk back in November of 2023, and around a year later it's fair to say that the last 12 months have been eventful ones.

How eventful? Somewhat predictably, Musk buying Twitter caused quite a stir in late 2022 and that was before he fired a chunk of its workforce, changed its name, and set about adding new features including an X Premium+ subscription that is designed to bring in some much-needed recurring revenue. 

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