Elon Musk's X, long known as a service for posting short text-based messages about anything and everything, claims it's "now a video-first platform."
The assertion, made by the company today in a blog post that was aimed at advertisers, follows an exodus of marketers from the platform including Disney, IBM, and Apple after Musk’s assertion that an anti-Semitic conspiracy theory was the “absolute truth.” That implosion plus other missteps have caused the value of the business to plummet from its $44 billion sales price last year by more than 70% according to Fidelity, one of X's investors.
