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Fortune
Fortune
Sasha Rogelberg

Elon Musk's Tesla Diner is a next step in the beleaguered EV-maker's plan to create an 'all-encompassing brand,' analyst Dan Ives says

(Credit: PATRICK T. FALLON—AFP/Getty Images)
  • Tesla is making its foray into the restaurant business, opening its first Tesla Diner on Monday. The concept is serving french fries and burgers, but also features charging stations, movie screens, and Optimus robots. As the EV maker continues to limp, Wedbush analyst Dan Ives said the diner is a way for Tesla to revive its battered brand.

A tuna melt served in a cardboard Cybertruck box is just all part of Tesla’s recovery plan. 

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