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The Guardian - US
The Guardian - US
Technology
Kari Paul

Elon Musk reportedly forced Twitter algorithm to boost his tweets after Super Bowl flop

Elon Musk Twitter Inc. James Musk Joe Biden Super Bowl Platformer
Twitter engineers were reportedly alerted in the early morning by the CEO’s cousin to revamp the algorithm.
Twitter engineers were reportedly alerted in the early morning by the CEO’s cousin to revamp the algorithm. Photograph: Dado Ruvić/Reuters

Twitter chief executive Elon Musk rallied a team of roughly 80 engineers to reconfigure the platform’s algorithm so his tweets would be more widely viewed, tech news site Platformer has reported.

A disgruntled Musk called for an emergency effort after a tweet he sent during Sunday’s Super Bowl game failed to achieve as much engagement as a tweet from Joe Biden, interviews and internal documents reviewed by Platformer have revealed.

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