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Fortune
Fortune
Christiaan Hetzner

Elon Musk is staking Tesla's very future on his Oct. 10 robotaxi unveil

Tesla CEO Elon Musk (Credit: Jesse Grant—The Hollywood Reporter via Getty Images)

When Elon Musk unveils Tesla’s robo-taxi concept car on Oct. 10 in Los Angeles, it will be the first new product reveal since his prototype Optimus robot two years ago. 

In a sign of just how grand the scale should be, he’s reportedly rented out the full Warner Bros. studio lot outside Hollywood. The stakes couldn’t be higher, with Wedbush Securities tech analyst Dan Ives calling the event nothing short of a “linchpin day for the Tesla story.”

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