Elon Musk suggested launching an Amazon competitor on X on 15 October after a user claimed the retailer was blocking Grok bots from placing orders.
The exchange adds online shopping to a rivalry with Jeff Bezos that already spans space travel and satellite internet. Their companies compete through SpaceX and Blue Origin, while Starlink and Amazon Leo are rivals in satellite connectivity. Musk's latest remark offered an idea for another business, rather than a launch announcement.