The research published by JATO Dynamics at the end of last month ought to have hit Elon Musk like a ton of bricks: Tesla is falling behind its competitors in Europe.
BMW took the crown as Europe’s leading brand for fully electric vehicles for the first time ever in July, driven by demand for its all new iX2 compact crossover. According JATO’s figures, the German premium carmaker sold nearly 14,900 cars in the month powered solely by battery, 300 more than Tesla as volumes for the Model Y dropped off steeply.
