
Elon Musk has made no secret of his desire to create a competitor to Twitch, the leading platform for video game livestreaming. Last week, Musk shared important new details about the plan, along with other updates about his various businesses, in classic Muskian fashion: while livestreaming himself playing a video game.
Using an anonymous alt-account on X, the social media platform previously known as Twitter that Musk owns, the billionaire broadcast himself intently playing the online role-playing game "Diablo IV" in a three-hour session on Thursday afternoon. Musk shared his insights on X's aspirations to rival Twitch, a subsidiary of Amazon, his plans to share ad revenue with users, and discussed future plans for his satellite internet provider firm Starlink, which is operated by Musk's SpaceX.