Ellie Goulding has teamed up with the WWF to create a new sonic identity that "gives a voice to Mother Nature". Developed by sonic branding specialists MassiveMusic, the logo is a complete soundscape that represents a living ecosystem – but lasts only three seconds.
The melody is inspired by the bioelectric signals inside bamboo, with Ellie's voice acting as Mother Nature and singing a three-note 'rallying cry'. She is answered by a soundscape that reflects the sound of nature.
