The marketing team behind Elizabeth Banks' "Cocaine Bear" on Tuesday released a bonkers video game inspired by the forthcoming film. And the internet is eating it up.
Billed as an 8-bit video game, "Cocaine Bear: The Rise of Pablo Escobear" challenges players to eat "as much cocaine as you can" and "as many people as you can" while going on a drug-induced rampage through the forest, Pac-Man style. The game — which debuted days after a trailer for "Cocaine Bear" aired during the Super Bowl — can be found on the movie's website and played on multiple devices, including computers and smartphones.
The interactive marketing ploy is, of course, intended to promote the film of the same name — a dark comedy based on the true story of a black bear that ingested large amounts of cocaine after a drug runner's plane crashed in a Georgia forest in 1985.
