We all know how weight loss works, at least in the “internet” shortcut kind of way. Calories in, calories out, and hopefully more out than in. Simple.
However, weight loss isn’t always as simple as a mathematical formula, and an entire industry has been built to fill that gap. Think supplements, meal-replacement shakes, fat burners, appetite suppressants, diet programs, fitness plans, and other products promising to make the process easier. The industry has been growing for years, but recently, there’s been a massive shift.