Good morning! Karoline Leavitt will be the youngest White House press secretary, opposition leader María Corina Machado calls on Trump to save democracy in Venezuela, and Eileen Fisher goes after millennials.
- Slow fashion. Eileen Fisher, the apparel brand known for its luxe, flowy silhouettes and appeal to the older female shopper, has been built over four decades with some core principles. Its clothing is high-quality, made of sustainable materials, and can be mixed and matched from season to season—the opposite of the fast-fashion trend cycle. Many of its customers are diehards who fill entire closets with Eileen Fisher pieces, buying into what the brand calls its “system” of dressing.
But somehow, many of the ideals Eileen Fisher embodies have become popular with millennials and Gen Z shoppers—from minimalism and quiet luxury to slow fashion. The only problem is, that while some brands that claim to be similarly “purpose-driven” nevertheless take on the intense marketing competing in the fashion industry demands, Eileen Fisher has genuinely limited its scale and reach. Before the past five years, the brand had never even had a CEO; Fisher herself eschewed the title. She preferred to keep the company private, too; employees are part-owners in the brand.
