Every year, the annual EICMA international motorcycle show held in Milan, Italy is something to look forward to, both for riders and for the industry alike. The EICMA acronym is a short, two-syllable way to refer to what the show is: International Motorcycle and Accessories Exhibition, but of course the show itself is so much more than that.
The show, which has run nearly annually since the first event in 1914, gathers the latest and greatest bikes, motorcycle accessories, and motorcycle gear together in one place and mixes it with a vast array of people inside and outside the moto industry. From manufacturers to journalists to the public, EICMA has never been just a trade show or just a consumer show. It’s a little bit of both, which is part of the recipe that keeps it interesting.
