An end to the 3pm blackout is under consideration by the EFL as they look for a fresh approach with their 2024/25 broadcast rights, according to reports.
The 3pm blackout has long been a staple of English football in order to drive up attendances at lower league fixtures but with the ever-increasing modernisation of the sport, particularly through streaming services, a rethink is thought to be underway. As the Sky Sports deal for all EFL games ends in 2023/24, the EFL are open to proposals for the broadcast rights heading into 2024/25 onwards.
The stream service provided throughout the pandemic via the iFollow service brought success and the likes of Amazon Prime have already shown a different avenue for coverage with their streaming of Premier League fixtures. It is reported that the likes of Google, Amazon and Netflix will be offered the chance to make proposals for rights access to EFL fixtures.
