Do you think you’re not getting enough protein? Debbie Fetter, an associate professor in nutrition at the University of California, Davis, likes to ask her students this same question. In a lecture hall of more than 500 people, “almost every hand shoots up”, she says.
Protein is top of mind for consumers. A 2024 survey of 3,000 Americans suggests most are trying to eat more of it, and research shows that foods labeled “more protein” are especially appealing to consumers.
