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TV Tech
TV Tech
George Winslow

EDO Launches New Tool for Increasing ROI of TV Ad Campaigns

EDO
Creative Rotation Optimization solution interface

NEW YORK—EDO has launched Creative Rotation Optimization, a new solution to increase TV ROI for brand and network advertisers. 

The Creative Rotation Optimization solution allows advertisers to optimally reallocate the ads they are using with no additional media spend or changes required to their media footprint. The new solution is designed to drive campaign performance gains up to 20%, EDO said. 

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