Primark's newest collaboration with Greggs will be available in Edinburgh later this month, giving customers the chance to purchase exclusive items of clothing.
One of the nation's favourite fast-food chain's announced an exciting new venture today, February 8, which included the world's biggest Greggs store featuring inside a Primark store in Birmingham.
As part of the plans, they announced that a further 60 nationwide stores will showcase their new clothing range that they have teamed up with Primark to display, saying it will leave customers 'looking like a snack'.
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The collaboration is the first-of-its-kind and was teased on social media this morning, as well as throughout stores across the nation as some customers were quick to spot random Greggs items in the pockets of mannequin's.
For Edinburgh customers looking to get a slice of the action, the limited-edition, 11-piece clothing collection will be available in the Princes Street store from Saturday 19 February.
More details of what will be included in the range will be shared leading up to the launch date.
The exclusive range, which is the latest in a long line of iconic collaborations for Primark, will be a first for Greggs in its 83-year history as it finally puts its name officially to clothing and accessories.
Raymond Reynolds, Business Development Director at Greggs said: "Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share.
"Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops."
Tim Kelly, Director of New Business Development at Primark added: "We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love. We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range."
For more information on Greggs, to check out the menu or find your nearest local shop; go to greggs.co.uk. For more information on Primark, please visit primark.com.
