Eddie Hearn believes Anthony Joshua is more popular than Tyson Fury despite the heavyweight losing his world titles last year.
Joshua was comprehensively outpointed by Oleksandr Usyk in London last September as he relinquished his three belts for the second time in three fights. The rivals will meet again later this month in Saudi Arabia as Joshua attempts to become a three-time champion.
Meanwhile, Fury continued his reign as the best heavyweight in the world by stopping Deontay Wilder in their trilogy fight before handing out the same punishment to Dillian Whyte at Wembley earlier this year. Fury insists he is now retired, but is expected to return to face the winner of Joshua's sequel with Usyk.
