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Taylor Jennings-Brown

Economists say inflation is easier on Gen Z, TikTok disagrees

TikTokers Marcus Macal, Pasha Grozdov, and Katie Webster. (Screenshot by NPR)

If you want to know how Gen-Z feels about something, TikTok is a great place to start. According to new Google data, 40% of Gen Z prefers TikTok as a search engine. So it's no surprise when it comes to inflation, their hot takes are all over the app.

Pasha Grozdov, a TikToker with 430,000 followers has a bio that reads "your savage bestie, bringing you positive vibes," and his videos that dramatize everyday events reflect that sentiment. In one of his videos, he sarcastically mimics Gen Z and their nihilistic reaction to inflation.

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