
If you want to know how Gen-Z feels about something, TikTok is a great place to start. According to new Google data, 40% of Gen Z prefers TikTok as a search engine. So it's no surprise when it comes to inflation, their hot takes are all over the app.
Pasha Grozdov, a TikToker with 430,000 followers has a bio that reads "your savage bestie, bringing you positive vibes," and his videos that dramatize everyday events reflect that sentiment. In one of his videos, he sarcastically mimics Gen Z and their nihilistic reaction to inflation.