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TechRadar
Matt Cayless

Ecommerce CTRs are plummeting – here’s how smart brands are fighting back

Google e-commerce Reddit
A shopping cart logo on a laptop screen.

I’ve worked in SEO for over a decade, and I can say with confidence: ecommerce brands have never had it tougher than they do right now when it comes to organic visibility.

Not because SEO is dying, but because the SERP (Search Engine Results Page) is undergoing a major transformation, whether we like it or not.

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