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The Guardian - UK
The Guardian - UK
Sport
Andy Bull

ECB insists sale of Hundred teams will go through despite TV rights wrangle

Oval Invincibles men and Southern Brave women hold their Hundred trophies aloft in 2023
‘We’re just trying to work out how to maximise value from sponsorships, tickets sales and broadcast revenues,’ said the ECB chief, Richard Gould. Photograph: Alex Davidson/ECB/Getty Images

The England and Wales Cricket Board insists that the sale of the eight Hundred franchises will be completed by the end of April, despite the delays to negotiations.

The governing body’s chief executive, Richard Gould, said that the high valuations were not one of the issues behind the delays, but admitted that future broadcasting rights were. “All the discussions are on a very, very sound footing,” Gould said, “we’re just trying to work out how to maximise value from sponsorships, tickets sales and broadcast revenues. They’re investing a lot of money into our game and we want to make sure that pays dividends.”

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