- eBay launched its first AI-powered shopping agent to help users navigate its vast catalog through personalized, conversational guidance—part of a broader industry shift, echoed by Wayfair, toward using generative AI to enhance product discovery and customer experience.
eBay announced the launch of its first consumer-facing shopping agent, part of a broader push by e-commerce giants to harness generative AI in reshaping how people discover products online. The new tool, which eBay calls a “companion”, is designed to guide users through its vast, often overwhelming catalog, surfacing unique and hard-to-find items using conversational prompts and iterative reasoning.
