When you head into a perfume shop or try to buy a new scent online, you’ll often see these terms float around: eau de toilette, eau de parfum and aftershave. But what do they actually mean? What’s the difference between the three? And most importantly, which one should you choose?
Before we get down to the nitty gritty, the basic fact is this: when you see a term like ‘eau de toilette’ on your fragrance bottle or packaging, it’s all to do with concentration. It doesn’t necessarily determine the quality of the best men’s fragrances and colognes or the best women’s perfumes and fragrances that you buy, but it will affect the smell, longevity and price of the scent.
