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The Independent UK
The Independent UK
Albert Toth

Easter egg ‘shrinkflation’ double whammy hits consumers as costs rise almost 50%

Shoppers are being hit with massive price rises for easter eggs this year in addition to products shrinking in size, new research has found.

This “double whammy” effect has seen some products increase in price per gram by as much as 44 per cent, consumer group Which? has warned, as shoppers pay more for less.

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