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The Conversation
The Conversation
Belinda Zakrzewska, Assistant Professor of Marketing, University of Birmingham

Earthshot prize’s request for a vegan menu for Prince William leaves a bitter taste in the Amazon

Brazilian chef Saulo Jennings is a champion of Amazonian ingredients including the pirarucu fish. Instagram

Saulo Jennings, an acclaimed Amazonian chef and UN gastronomy tourism ambassador, was reportedly outraged when organisers of Prince William’s Earthshot prize asked him to prepare an entirely vegan menu. For Jennings, being told to exclude pirarucu – the region’s iconic giant freshwater fish – was not merely a matter of preference but a lack of respect for his culinary traditions.

Prince William founded the Earthshot prize to celebrate innovative solutions to the planet’s greatest environmental challenges. This year’s ceremony takes place on November 5 at Rio de Janeiro’s futuristic Museu do Amanhã (Museum of Tomorrow), marking the first time the Earthshot’s award ceremony will be held in Latin America. It will serve as the opening act for Cop30, which begins on November 10 in Belém, in the heart of the Amazon, emphasising the region’s central place in climate discussions.

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