Many big businesses are put off from announcing green initiatives as they are worried about potential public backlash, according to one of the co-founders of a Bristol-based environmental group.
Ecologi is a climate action tech platform, created in 2019, that helps companies to measure and reduce their carbon footprint, while it also coordinates climate offset projects and tree planting around the world.
Last year the firm received £4m backing from US venture capitalist group General Catalyst - one of the early investors in ‘unicorn’ tech giants Airbnb and Deliveroo.
