
Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms — social media veterans Kevin Rose and Alexis Ohanian — are relaunching the early Reddit rival with a focus on “humanity and connection” they hope will be boosted by the use of artificial intelligence.
Rose founded Digg, which launched in 2004 and let people up- and down-vote ("Digg" or “bury”) content from users and from sources around the web. At its peak, it had 40 million monthly users — a high number for the time considering that Facebook only hit 100 million in 2008.