A multi-year partnership between EA Sports and La Liga has been announced, with EA Sports FC having title naming rights on all La Liga competitions from the 2023/24 season.
The new partnership will see a total re-brand of La Liga with EA Sports including all logos, graphics, fonts and other visual elements. EA Sports announced this year that they will be ending a 30-year partnership with FIFA, meaning the upcoming release of FIFA 23 will be the final instalment in EA's FIFA franchise.
EA will be releasing a new football game next year called EA Sports FC, the name which will be used as the title sponsor with La Liga next season. The multi-year partnership will see the first and second divisions of La Liga, La Liga Promises (the league's annual youth tournament) and eLa Liga all receive a rebranding.
