Electronic Arts CEO Andrew Wilson has doubled down on the company's commitment to generative AI in game development processes.
In an EA investor call held yesterday, May 7, executives were asked how the publisher would implement generative AI into game production pipelines. Wilson explained that "we're still very early in the AI revolution, or at least the generative AI evolution," but believes that "more than 50% of our development processes will be positively impacted by the advances in generative AI."
